Sports Health & Safety
Australia
3 Months
Agile
4 Experts

Objective

The mission was visceral, not technical: Make safety impossible to ignore. To do that, Baseline needed to dismantle three entrenched habits:

Replacing paper trails with real-time insights every coach could trust.

Giving all parents a voice in recovery.

Turning fragmented clinic notes into actionable data for doctors.

Case Studies 1
Case Studies 2

Challenges

The hurdles mirrored the chaos of a halftime huddle:

Invisible Injuries

Concussions aren’t always obvious. Without standardised assessments, symptoms often slipped through cracks.

Data Wild West

A coach’s spreadsheet here, a doctor’s case notes there—critical details lived in silos, often lost by season’s end.

Speed vs. Safety

Return-to-play decisions were rushed to fill gaps, risking long-term harm.

Tech Resistance

Busy volunteers run clubs. If the app demanded 10-minute tutorials, it’d gather digital dust.

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Solution

Digital Dilemma created Baseline, a platform to connect with school databases, sports club management and electronic health records used by medical professionals.

The Digital Lockbox

Every athlete’s profile starts with a baseline cognitive test, stored securely like a medical vault. Coaches accessed only clearance statuses (“clear to play” or “not cleared to play”), while doctors saw full histories. Parents received plain-language summaries minus the jargon.

Sideline-Ready Alerts

When a rugby player wobbles off the field, the coach will know to “Report injury now?” One tap triggered an assessment and captured the incident history for parents and doctors to review. No more post-game confusion and data captured that was previously lost.

Recovery Roadmaps

Instead of vague “rest for a week” advice, the app generated step-by-step plans: “Day 3: Light activity. Day 5: Balance test. Day 7: Doctor check-in.” Parents uploaded symptom updates within the platform, creating a timeline even time-crunched GPs could grasp.

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Development Journey

The development of Baseline wasn’t just coding, it was actually bridge-building between researchers, parents and sports locker rooms.

Listening to Silence

Early workshops revealed what wasn’t said: A mother hesitating to “overreact” to her daughter’s headache; a coach admitting, “I’ve never had training to spot concussions.” Baseline’s symptom checklist became auto-generated, nudging users to act when they might’ve shrugged.

User-Centric Research

To ensure the Baseline app truly met the needs of its users, we conducted in-depth interviews with athletes, parents, doctors, and coaches. These conversations revealed key pain points in communication, injury tracking, and recovery management. Their insights shaped the app’s core features, making it intuitive, collaborative, and tailored to real-world use in school sports environments.

Community-first approach

To amplify the impact of the Baseline app, we are actively aligning with local sporting clubs and school sports programs to support wider adoption. By partnering with these communities, we aim to provide athletes with a consistent and supportive injury management experience both on and off the field. These collaborations not only extend the app’s reach but also foster a culture of proactive recovery, safety, and long-term well-being for young sports players at every level.

Results

The metrics matter, but the children matter more:

Protecting Young Athletes

Schools and clubs can now track and manage concussions more effectively, reducing the risk of premature return to play.

Empowering Parents

Parents no longer have to guess when it’s safe for their child to return to sport—they get clear guidance based on medical data.

Helping Medical Professionals Make Better Decisions

data on an athlete’s condition, allowing them to make data-driven return-to-play decisions.

Technology Stack

For generations, Australian sports thrived on grit and passion, but athlete safety was left behind in an outdated system. Concussions were dismissed as “just a knock,” recovery relied on guesswork, and injury tracking was chaotic. Our client saw a critical gap and built Baseline—not just a tool, but a movement. Powered by React Native for a seamless mobile experience and Node.js for a robust backend, it leverages PostgreSQL for reliable data management, AES-256 encryption for top-tier security, and Offline Syncing to ensure access even in remote areas.